E-commerce company Myntra has recently declared their partnership with Virat Kolhi side, Royal Challengers Bangalore. RCB signs an exclusive deal with myntra and announces them as their exclusive fashion partner for the upcoming T20 event. As a part of the deal, Myntra logo will be seen on the upper right chest of the Virat Kohli's team jersey during IPL 2020.
Myntra's chief executive officer Amar Nagaram comment on the partnership and said, “It gives us the perfect opportunity to engage with diverse audiences who follow T20 passionately as cricket is a festival in itself. This partnership marks an opportune occasion to reaffirm our marketing efforts and drive strong salience among fans as one of the leading brands for fashion and lifestyle.”
Royal Challengers Bangalore Chairman, Sanjeev Churiwala said, “We are happy to sign a deal with Myntra, Myntra is a leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting edge lifestyle brand and this association further helps enhance the proposition.”
As a part of the deal, Myntra logo will be seen on the upper right chest of the Royal Challengers team jersey during IPL 2020.
Myntra partnership with Virat Kohli's RCB aims to diversify their reach in the market by becoming the one-stop destination for Cricket lovers. Various engagement programs will be hosted by Myntra such as virtual meets with RBC players. The benefit of these engage will be enjoyed by Myntra members (who have taken the mantra membership). numerous fan contests, social media polls will also be undertaken by Myntra.
The happiest thing for RCB fans is now they can buy Royal Challengers Bangalore Offical Marchensie from Myntra which just one click. soon, Myntra will launch RCB official merchandise on their website.