Dream11 IPL added another name to their official partners' List for the season 2020. Tata Motors has announced their partnership with IPL 2020. Tata Altroz will be an official partner of Dream11 IPL 2020. A player with the highest Strike Rate in the season will take the new Tata Altroz home along with Altroz Super Striker Trophy and prize of ₹100,000.
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Tata Motors continued their partnership with IPL for the third consecutive season. In 2018 and 2019 season The Nexon and The Harrier were IPL official partners respectively. As per the part of the deal, Tata Altroz will be displayed at all the three Venues- Abu Dhabi, Dubai and Sharjah.
Tata Altroz was launched in India in January 2020 at a starting price of ₹5.29 lakh (ex-showroom). The partnership with IPL 2020 will be a great opportunity for Tata Motors to generate some buzz. "We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz," said Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors.