After Vivo’s exit from IPL 2020 title sponsorship, there may be a huge setback for the IPL broadcaster Star India, as it may lose few of 2019’s biggest air advertisers like Oppo, Real Me & Vivo after Indo-China Galwan valley clash & ongoing anti-China sentiments in India.
Other Chinese brands may follow the same path of opting out as earlier Vivo did for its title sponsorship, amid huge backlash of Chinese company sponsoring IPL & some internal disagreements.
Star India the biggest cricket broadcaster can land into more trouble if other companies with Chinese connect also decides to stay away from IPL. Companies like PayTm, Zomato, Dream11 are also connected to Chinese investment.
If clients decline to skip IPL 2020, it will get difficult for broadcaster to find any replacements as of now. As country’s economy is down, a lot of company or brand advertisers will go away.
IPL 2020 will start from 19 September to 10 November in UAE, the first match will be played between Chennai Super Kings & Mumbai Indians.