Dream11 and Unacademy App are probable contendor to replace VIVO as IPL 2021 Title Sponsor

IPL 2021: Dream11 and Unacademy app are ready to offer a much higher amount in order to gain the rights from Chinese smartphone brand VIVO. Both are the frontrunners for the IPL title sponsorship race.

By Mohit Sindhu, Updated : Feb 10, 2021 13:43 IST
Dream11 and Unacademy App are probable contendor to replace VIVO as IPL 2021 Title Sponsor
Dream11 and Unacademy app lead IPL title sponsorship race. (Photo; Gettyimages)

IPL 2021: The Board of Cricket Control in India (BCCI) has confirmed the IPL auction date with the event scheduled to take place on February 18 in Chennai. The IPL auction date is just a week away but the BCCI, which is renowned to be the world's richest cricketing board, is once again without a title sponsor for the much-awaited upcoming thrilling and exciting cricket league. Notably, the Indian Premier League (IPL 2021) is held between April and June in India.

The BCCI is trying its best to organize this season in India and the dates to be finalized soon. The players’ retention window for every franchise for the IPL 2021 is already completed. Every franchise is waiting for the IPL 2021 auction, which Chennai will host on February 18.

According to the latest reports, the Chinese smartphone brand VIVO is looking for a way out from the competition by transferring the IPL sponsorship rights to interested parties, having backed the IPL 2020. As per reports, the Indian fantasy sports league (Dream11) along with Unacademy App are the probable contender to clinch the IPL sponsors' rights.

Also Read: Know all about the IPL 2021 Schedule, Dates, Venues, Squads, and Purse Value

Moreover, Dream11 and Unacademy will place their offers to VIVO. He added that Unacademy, in any case, is an associate sponsor and they are ready to offer a much higher amount in order to gain the rights from VIVO. Meanwhile, the Mobile Premier League (MPL), who are the official kit sponsors of Team India, may not be allowed to enter the race of the IPL title sponsorship as Dream11, who has had the IPL 2020 title sponsor. It is expected that a clearer picture will come shortly by the weekend when VIVO gets a final offer.

Speaking to the PTI, one of the BCCI sources reckoned that it's almost final that VIVO will leave the IPL title sponsorship deal by mutual agreement with the board. The source added that there is a clause that allows them to transfer their pending liabilities as one-time title sponsors to a new winner. He stated that if the BCCI agrees on principle, it could be finalised.

The BCCI official said that VIVO paid approximately ₹ 440 crores (₹ 2190 crore for 5 years) and now if BCCI invites bids, just like last year when Dream11 paid ₹ 222 crores, it may increase but can't be doubled. However, he reckoned that if there is a transfer of rights, the old amount could be matched or even bettered.